First off, the purpose of having a website is to build your online presence and make sales. This can’t happen if you don’t convey trust. Poor web design can ruin all chances at a sale. Just think about your experience when you go to an old outdated site. Like us, you probably think things like “Are they still in business?”, “Are my payments secure on this site?”,”Can they not afford to update their website?”. If you aren’t able to build trust, then your conversion rates are really going to suffer. And it is going to be really hard for the online potion of your business to succeed.
What is good web design?
Good web design consists of many factors. Being visually appealing is just one of these factors, albeit an important one. Visually, this can consist of things like having good contrast, high def. pictures, a fluid color and font scheme, quality graphics, and more. But more than just being visually appealing, it needs to designed for a great user experience. This means having clear directions and a directional flow to the site. These days especially, if a customer is confused on where to go or how to find what they are looking for, they are going to get frustrated and leave.
Mobile Design is more important than ever. Did you know that 50% of your customers are searching for you on mobile. If you aren’t setup for mobile, then it’s going to be very difficult to convert these customers into sales. Google also docks your rankings greatly if you aren't setup for mobile.
This is just one more aspect of optimizing user experience that can be overlooked by the website owner. No one wants to wait 10 seconds while their website loads. There are a lot of reasons why your site might not be loading properly. Everything from slow hosting to poor coding to out-of-date software. If you have a slow-loading site, Google is also going to dock your SEO rankings, which no one wants. Luckily, we take of this part for you, so this becomes more of an afterthought.
The structure of your site is very important. If you aren’t optimizing the structure of your site for usability, then you are missing out on potential sales, and likely costing yourself in SEO ranking and Google Adwords money. If you haven’t setup a planned hierarchy for your site, then Google will have a tough time knowing which keywords to focus on within your site. Ideally, each page of your site should target a different keyword, and at most 3 keywords per page, just like this page targets Web Design. Google Adwords also gives a quality score for your ads, and one of the main ways they decide on your quality score is through ‘relevance’. So, if I were to setup a Google Ad for “Web Design” and it sent them to my ‘SEO’ page, I would have poor ‘relevance’ and in turn, a poor quality score. That means I would be paying a much higher amount per click that I would if I were to send my “Web Design” Ads to this ‘Web Design’ page. Just knowing that can save you thousands per year.
SEO + Web Design
Everything we have already mentioned becomes a part of SEO (search engine optimization). Web design is very integrated with SEO. Google knows how to check if your site is mobile optimized, speed optimized, using old software, converting traffic poorly and more. All of these factors go into where google decides to place you in it’s ranking. Check out our SEO page for more details.
Who Do we design sites for?
We are based in Elkridge, MD, which is just outside of Baltimore, MD. But we work with companies all over the United States. Since we are an online business, we are able to do everything online and over the phone. We have detailed questionnaires for you that will give us all the information we need to design a site to your vision. If you happen to be local, we are happy to meet with you to go over your project.